네슬레 매기 라면 - 인도에서 납 라면 파동 | Nestle Maggi Instatnt Noodle

네슬레(Nestle)가 만든 매기 라면(Maggi Instatnt Noodle), 인도에서 '납 라면' 파동

 

지난 4월 말경 세계적 식품기업 네슬레(Nestle)가 만든 매기 라면(Maggi Instant Noodle)에서 허용치의 최대 7배에 달하는 납이 검출됨에 따라 납 라면 파동이 일파만파 확산되더니 결국 매기 라면 판매가 중단되었다.

 

네슬레는 1912년 The Nestle Anglo-Swiss Condensed Milk Company(Export)로 인도에 첫 발을 대딛었으며, 1980년대 네슬레 인디아(Nestle India)를 설립하여 '매기(Maggi)' 브랜드로 인도인들의 전 국민적 사랑을 받아오며 지난해 인도 라면 시장의 60%를 점유한 바 있다.

 

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Nestle should stop misleading the people of India. They are not withdrawing their harmful product Maggi by choice but being forced to do so.

 

~ Press Release (5th June, 2015) from Ministry of Health and Family Welfare, Govt of India

 

~ The Food Safety & Standards Authority of India (FSSAI), vide Order dated 5.6.2015, has directed the Nestle Company as follows:

 

(i) Withdraw and recall all the 9 approved variants of Maggi Instant Noodle from the market; and stop further production, processing, import, distribution and sale thereof.

 

(ii) Comply with the labeling regulation and remove the label of “No added MSG”.

 

(iii) Withdraw and recall the food product “Maggi Oats Masala Noodles with Tastemaker” and any other product for which risk assessment has not been undertaken and product approval granted.

 

(iv) Take appropriate action to re-ascertain the safety of its products in compliance of the obligation contained in Section 26 of the Food Safety Standards Act, 2006.

 

 

 

 

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1983년에 인도에 상륙한 네슬레의 Maggi Instant Noodle은 "two-minute noodles" 라는 텔레비젼 광고로 전 인도인들의 관심을 사로잡았다.

 

"2분 라면" 아이디어는 오랜 세월 동안 slow food의 전통을 가지고 살아온 인도인들에게 환영받으며 fast food 문화의 유행을 만드는 동시에 조리 시간의 대폭 단축으로 여성 해방 메시지를 시사하며 인도 사회 내에서 즉각적인 인기를 얻은 바 있다.

 

 

How Maggi noodles became an iconic Indian snack - BBC News

Food writer Sourish Bhattacharyya on India's enduring relationship with its favourite Maggi noodles.

WWW.BBC.COM

4 June 2015

 

Maggi is India's favourite brand of noodle

 

 

India has ordered tests on Maggi noodles after some were found to contain high levels of lead. They have been temporarily banned from sale in Delhi and some grocery chains have taken them off their shelves. Nestle India denies its products are unsafe. Food writer Sourish Bhattacharyya explains India's enduring relationship with its favourite noodles.

 

When Maggi instant noodles arrived in India in 1983 - the year when India lifted the cricket World Cup for the first time - they instantly caught the nation's imagination.

 

The idea that anything could be cooked in two minutes had an immediate impact on a people that had invented slow food centuries before it became fashionable in fast food cultures.

 

The "two-minute noodles" advertising campaign on state-run television with which Maggi launched itself turned out to be an instant attraction because of its liberating message for women.

 

The "Maggi Mom" was not only seen as loving and caring of her children as her mother was of her, but she was also able to juggle her workplace and domestic responsibilities because of the snack.

 

 

 

Changing profile

 

Coming from Nestle, it had to be trusted, despite the foreignness of a product that India had not seen before. The Maggi promotional campaign, moreover, was among the first to recognise the changing profile of middle-class women in metropolitan India.

 

Nestle has had a long relationship with India that goes back to 1912, when it launched in the country as The Nestle Anglo-Swiss Condensed Milk Company (Export).

 

Milkmaid, a sweetened condensed milk, was the brand that the company soon became synonymous with. Its 400g can hasn't changed over the century, although the packaging has become slicker.

 

After India's Independence - 1947, incidentally, was the year when Nestle acquired Maggi - the company was quick to recognise the new government's emphasis on local production and formed its Indian subsidiary in 1961, setting up its first factory at Moga in Punjab state.

 

 

The noodles are credited with sending a liberating message to women

 

 

India is the biggest market for Maggi in the world

 

 

The choice of the location was also government-dictated because the then dispensation, steered by the socialist idealism of India's first PM Jawaharlal Nehru, wanted Nestle to develop the milk economy of Punjab.

 

Maggi travelled across India on the back of this formidable legacy and soon it was everywhere. Within its first 25 years, it was able to command 90% of the quick noodles market it had created.

 

Unsurprisingly, when the brand launched the Me and Meri Maggi campaign (Me and My Maggi campaign) in its silver jubilee year in 2008, inviting people to send in their personal Maggi stories, its advertising agency Publicis Capital was deluged with more than 30,000 entries.

 

It was a testimony to the deep inroads Maggi had made into the everyday lives of its loyal customers.

 

 

 

6 Jun 2015

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